BUCI

Born in Franche-Comté, bastion of French watchmaking on the edge of Switzerland, Nousseïma Baraket, founder of BUCI was lulled by the clanking of timepieces since her childhood. Fascinated by the melody of the "tic-tac" and animated by a passion for literature, she decided to merge time with the poetry of words to create the universe of her brand, thus combining watchmaking craftsmanship and poetry in each watch.

BUCI's first collection of Made in France automatic watches is the result of three years of research and development, from the initial design to the first prototypes. Born in Paris, and developed between the Franche-Comté and the Swiss Jura, they embody watchmaking excellence.

The BUCI creations highlight exceptional know-how, with leather straps handcrafted in the cradle of French watchmaking and Sage Leaf hands designed in France's last remaining hand manufacturing plant. Each watch is meticulously assembled and tested in the brand’s partner workshop in Mulhouse.