Minase

Minase is a Japanese watch manufacturer based in Akita Prefecture. Producing less than 500 timepieces a year, Minase’s philosophy is to make unique Japanese made watches that pay tribute to the culture and traditions of Japan. Minase watches are fitted with Swiss mechanical movements.

When it was founded in 2005, Minase hired people from the region and trained them following the principle of Monozukuri: learning by doing. The workforce became experts in fine craftsmanship. Every day, they produce highly qualitative watches that embody the values, traditions and typical crafts of Japan.

“Minase Original Rebuild Equation” patented structure was developed in order to be able to make watches that can be treasured for more than 100 years. This special design allows Minase watchmakers to assemble and disassemble exterior parts of the watch, such as the case and bracelet, as many times as they need to refit or repair the watch.